Your personality in 140 characters or less

Topic(s): personality

Topic: Personality
Publication: 2011 IEEE International Conference on Privacy, Security, Risk, and Trust, and IEEE International Conference on Social Computing
Article: Our twitter profiles, our selves: Predicting personality with Twitter
Authors: Daniele Quercia, Michal Kosinskii, David Stillwell, & Jon Crowcroft
Reviewed By: Scott Charles Sitrin

PR_030-_SI_-_07_06_12-854When you use Twitter, you may be revealing even more of yourself than you know.

According to research by Daniele Quercia, Michal Kosinskii, David Stillwell, & Jon Crowcroft, Twitter users who are popular, which is determined by the number of followers that a user has, and users who are considered influential, which is calculated by determining the number of social contacts on Facebook and if a user’s tweets are clicked on, responded to, or retweeted, are both outgoing and unanxious, and populars are also creative, while influentials are also organized and detail oriented.

Further, by knowing how many people a user is following, how many people are following that user, and their listed counts – all of which is public information – a relatively accurate prediction of the user’s personality can be made.  In this study, the Big Five personality traits – openness, conscientiousness, extraversion, agreeableness, and neuroticism – measured personality, and in regard to the procedure, the investigators gathered personality data for 335 users and then saw how it related to personality.  #QuickPersonalityTest

Quercia, D., Kosinski, M., Stillwell, D., & Crowcroft, J. (2011). Our Twitter Profiles, Our Selves: Predicting Personality with Twitter. In Privacy, Security, Risk and Trust (PASSAT), 2011 IEEE Third International Conference on and 2011 IEEE Third International Conference on Social Computing (SocialCom) (pp. 180–185). IEEE.

human resource management, organizational industrial psychology, organizational management




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