If you’re trying to cut costs, don’t cut the engagement survey

Topic: Engagement, Job Satisfaction, Surveys
Publication: Journal of Business and Psychology (JUN 2011)
Article: Measuring employee engagement during a financial downturn: Business imperative or nuisance?
Authors: Van Rooy, D. L., Whitman, D. S., Hart, D., & Caleo, S.
Reviewed by: Alexandra Rechlin

In these difficult economic times, organizations have been forced to cut costs. One way in which organizations are saving money is by reducing the use of employee surveys, but Van Rooy et al. (2011) contend that these surveys are valuable and should not be cut. The authors argue that measuring engagement is important because engagement has been shown to be related to many important business outcomes, such as turnover, efficiency, and performance. By researching engagement, an organization can better protect its current talent and prepare itself to attract talent that may leave other organizations.

The authors provide advice for practitioners who want to measure engagement but are looking to save money. Re-administering a survey without making changes from the previous administration will reduce costs, though it will present challenges if edits need to be made. Items should be directly actionable, so that responses to the items can be used to make real changes.

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Practical advice for designing a 360-degree feedback process

Topic: Feedback, Change Management
Publication: Journal of Business and Psychology (MAY 2011)
Article: When does 360-degree feedback create behavior change? And how would we know it when it does?
Authors: Bracken, D. W., Rose, D. S.
Reviewed by: Alexandra Rechlin

Have you ever participated in a 360-degree feedback process that seemed pointless and didn’t appear to change anything at all? If so, you’re not alone. However, a 360-degree feedback process, when well designed, has the potential for lasting behavioral change. This article discusses critical design factors of a 360-degree feedback process used to create sustainable behavioral and organizational change. The authors also provide questions for future research and practical advice for making the process successful. Four critical design factors are discussed: relevant content, credible data, accountability, and census (organizationwide) participation.

Relevant content: The authors recommend using custom surveys rather than standardized tools, but they acknowledge that there’s quite a bit of debate about this. They argue that custom surveys can increase motivation and engagement due to their meaning and relevance.

Credible data: You need to have reliable data, but your stakeholders also need to perceive your data as being reliable.

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