Day: March 12, 2010

Brainwriting – a New Trend for Increased Innovation?

Topic: Creativity Publication: Journal of Occupational and Organizational Psychology (MAR 2009) Article: Better than brainstorming? Potential contextual boundary conditions to brainwriting for idea generation in organizations. Author: P. A. Heslin Reviewed By: Sarah Teague The generation of innovative ideas is essential to the success of modern organizations. In attempts to facilitate