Diversity Climate Cues in Recruitment: Do They Really Work?

Topic(s): diversity, recruiting
Publication: Human Resource Management
Article: Examining the Draw of Diversity: How Diversity Climate Perceptions Affect Job-Pursuit Intentions
Authors: D. R. Avery, S. D. Volpone, R. W. Stewart, A. Luksyte, M. Hernandez, P. F. McKay, M. R. Hebl
Reviewed by: Samia Shaikh

In an increasingly changing and diverse organizational environment, companies obviously try to hire the best individuals.

But in the recruiting process, it is unclear whether diversity climate cues are more likely to attract or deter prospective employees.

In a recent article published in Human Resource Management, researchers examined how diversity climate cues in recruitment lead to particular outcomes, such as intent to pursue the job. Perhaps more importantly, they examined why these cues had the impact that they did.

HOW PERSONAL BELIEFS ABOUT DIVERSITY CAN AFFECT PERCEPTION

Avery and colleagues conducted two studies. First, the researchers examined whether an individual’s personal beliefs about diversity– called “other-group orientation”– impact the relationship between how an individual perceives the organization’s diversity climate and his or her intention to pursue a given job.

The study found that individuals who were high in other-group orientation had higher intentions to pursue the job when they perceived that the organization had a diverse climate. This indicates that a prospective employee’s other-group orientation might play an important role in the recruitment process.

 

THE ROLE OF IDENTITY AFFIRMATION

Additionally, Avery the researchers examined whether “identity affirmation”– or how an individual feels that an organization affirms his or her identity– plays an intermediate role in the relationship between diversity climate perceptions and job-pursuit intentions.

The researchers found that when an applicant’s other-group orientation was high, their diversity climate perceptions were an accurate predictor of identity affirmation, which in turn predicted their intentions to pursue the job.

 

THE BIG PICTURE TAKEAWAYS ON DIVERSITY CLIMATE CUES

So do diversity climate cues really work in recruitment? The present research suggests that, at least for some individuals, it does indeed.

Those who are open to different types of people seem to respond well to such cues by demonstrating an earnest intent to pursue the job.

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