It’s the Simple Things in Life…Understanding the Grounded Theory Method in Management Research
Topic: Research Methodology Publication: Organizational Research Methods Article: Grounded Theory Method in management research: Users’ perspectives. Blogger: James Grand Qualitative research is the “art” of taking real-time narratives or observations of human behavior/cognitions and systematically analyzing them for themes, theories and indicators of what is occurring in a given situation. In truth, such data is collected all the time in organizations.