Day: July 30, 2012

A Crash Course in Adopting New Technology—It’s All About The Bandwagon

Topic: Business Strategy, Off the Wall Publication: Journal of Management Article: Closing the Technology Adoption–Use Divide: The Role of Contiguous User Bandwagon Authors: G. Lanzolla & F. F. Suarez Reviewed By: Katie Bachman Did you ever buy something that was really expensive, but you could sort of justify the purchase