Day: August 13, 2012

Using data to make smart decisions: 1 + 1 = It’s Not That Simple

Topic: Business Strategy, Decision Making, Evidence Based Management, Statistics Publication: Harvard Business Review (APR 2012) Article: Good Data Won’t Guarantee Good Decisions Authors: S. Shah, A. Horne, and J. Capellá Reviewed By: Megan Leasher   When we were in grade school, we learned that 1 + 1 = 2.  We