Leaders who emphasize service create an organization-wide serving culture that can enhance organizational and individual performance.
Change dominates the modern business landscape. Business as usual can no longer enough outpace the competition. In all sectors of the global marketplace, creative solutions to complex problems prove critical to success. Unfortunately simply hiring creative employees isn’t enough. The perfect creative solution still requires implementation.
In this study, the authors examined circumstances in which creativity is positively or negatively related to firm performance. They argued that the relationship between creativity and firm performance is contingent on riskiness orientation, firm size, and realized absorptive capacity. Findings indicate that creativity decreased performance in firms with risky strategies and positively affected performance in firms able to act on ideas.